If there is one thing every company must aspire to have, it is good customer service. While advertisements on TV, radio, print ads, or digital platforms contribute a lot to attracting customers, client testimonials will have a greater impact. Their testimonies regarding your brand will either come as free advertising or something that could break the reputation of your product or service. This is why businesses must know how to take care of their customers from the start until the end of their purchase. One must ensure that their system can provide consumers with a seamless buying experience and quick support resolution if they need help. And one way to do this is to develop a solid and reliable customer identity verification.
With the world’s current situation, many people are reliant on their phones. From shopping down to paying their bills, almost every task can now be fulfilled with smartphones. Due to this, companies must take their digital efforts a step further. And to help them with that, they can start with CIAM.
CIAM or Customer Identity Access Management is a new discipline that helps organizations meet their customers’ expectations for seamless experiences while ensuring security in their operations. Through CIAM, enterprises can safely capture and manage customer identity, preferences, and profile information. This newly developed discipline can help deliver secure identity verification and seamless login experiences for a company’s website, platforms, and other online services.
These are only possible because CIAM supports the integration of various authentication solutions to ensure a smooth transaction process without compromising security. This means that CIAM supports multi-factor authentications, such as biometric identification. This is beneficial to companies, as this can help protect their system from account takeovers and eventually other cyber risks.
CIAM offers numerous benefits and features that businesses might be interested in. If that is the case, try reading this detailed infographic by authID about what CIAM is.